Dear Friend,

I’m so excited!

We’re building a cohort-based course on Building Teams Where the Best Ideas Win.

Alex making courses

From: Alex Bruton

(It’ll only take 2-3 minutes!)

Your input and ideas would really help me as we begin to pressure-test this new kind of learning experience in the areas of ideation and merit-based innovation – sort of a cross between a mastermind group and a deep-dive innovation design school for our post-pandemic times.

Would you fill in this 2-3 minute survey?

Select one or more that apply.

Not verySomewhatVery familiar
How familiar would you say you are with modern cohort and community-based courses (CCBCs)?

You can learn a bit more about them here

What would really hit it out of the park for a team trying to ideate or innovate? The sky's the limit. For example "I want us to learn how to come up with great ideas.", "I want to turn our ideas into reality more often", "I want to help build talent in this area on my team.", "I want deeper mentorship myself.", "I want to work with a world-class cohort of leaders.", "I want to go further than professional development courses can normally take us." Be as specific as you can. Dream big. Keep us honest.

This is only to get in touch with an update, not to send spam.


What is a “cohort and community based” course?

Can you tell me more about it?

You bet! Here’s some of the history and where we’re headed:

5 years ago
Then 3 years ago
And this fall!

5 years ago

I co-founded and launched the Spark School for Innovation by Design, based on the work I’d been doing around the world using our widely-used award-winning idea design toolkit. It was Western Canada’s first innovation design school!

Then 3 years ago

My buddy Mike Le and I launched the self-paced Idea Maker Course, which is used in all kinds of educational, non-profit, and corporate contexts around the world.

Just check out the impact we’ve been having!


And this fall!

We’re bringing things to a whole new level for our post-pandemic world – by developing a world-class cohort-based learning experience. Essentially, we’re building a cross between a mastermind group and an online innovation design school. For the best corporate and startup leaders anywhere.

(Are you new to the shift that’s taking place from content to cohort? Read about it here.)


If you like what we’ve built in the past, then be sure to stay tuned because we’re about to really change the game!

Okay, but what’s it actually going to be like?

What will it cost?

What have you been up to lately, Alex?

Can I help?

Yes please! We’re still at the validation stage, but it would help a lot if you would …

(It’ll only take 2-3 minutes!)